Now that’s pretty awesome marketing!
From People:
Miley Cyrus‘ new EP, She Is Coming, dropped on Friday, and a slew of new merchandise accompanied the release — including her own branded condoms.
The condoms, which are sold individually for $20, come in a black wrapper with “She is coming” and “1-833-SHE-IS-MC” written on the outside in white. The phone number is also featured on a T-shirt and sweatshirt available on her website. Other merchandise released with the EP includes more clothes and a poster — one sweatshirt has the phrase “phone sex is safe sex” written on it.
The purchase of one of the condoms also includes a digital download of the EP.
The condoms are perhaps less random than they might seem, as Cyrus sings about sex in multiple songs on the EP — even the title of the EP is also a euphemism of its own.
In “D.R.E.A.M.,” for example, she sings, “‘Cause you know we’re gonna be alright / We’ll be f—– on a red-eye flight / Keep up with me ’til the end of the night / And we’re just gettin’ started.”
Other songs on the EP include “Mother’s Daughter,” “Party Up the Street” and “The Most.”
(image source: YouTube)