This is awesome, get you someone who looks at you the way Ed Sheeran looks at Heinz Ketchup!
First, Ed Sheeran reached out to Heinz online to tell them he had a great idea for a Heinz Ketchup commercial. Then, he and Heinz teamed up to release his very own “Edchup,” which quickly sold out. Now, Ed’s idea, which started the whole thing, has finally become a reality.
In the comments section, it says, “Heinz Tomato Ketchup superfan Ed Sheeran, came to us with a great idea for a Heinz Advert based on his own experience. We were thrilled to make it happen. From one super fan to another. It has to be Ed Sheeran and Heinz.”
(image source: YouTube)