The iconic fashion show is not happening this year!
L Brands has confirmed that the Victoria’s Secret annual fashion show has been cancelled for 2019.
The company has said the decision was part of a move to “evolve the marketing of Victoria’s Secret.”
“Given the decline in performance at Victoria’s Secret, we have substantially pulled back on capital investment in that business while we focus on ensuring that our merchandise resonates with customers,” L Brands said in its Q3 earnings report.
It has been rumoured in the past that they were cancelling the show, which has been around since 1995.
super disappointed there’s no more victoria’s secret fashion show this year… honestly not sure what i’m gonna do with myself for the entire month of december now
— Christin (@cnicolee16) November 21, 2019
There is no comment on if the show will return next year or not.
Feature Image: The Victoria’s Secret Fashion Show / Source: Twitter- @victoria_stream
- Sarah & Tyler