Not confirmed, but it’s VERY possible…
From Deadline:
Netflix is likely to raise subscription prices in North America or Europe soon, but it won’t likely suffer major backlash, in the view of one Wall Street analyst.
Alex Giaimo of Jefferies pointed to a shift in tone between remarks from management on the first-quarter earnings call in April to the second-quarter call in July.
An increase of $1 to $2 a month in North America or Europe could generate $500 million to $1 billion in fiscal 2021 revenue, Giaimo said. Giaimo sees an increase of $1 to $2 a month in EMEA (Europe, Middle East and Africa) as “most likely,” estimating that it would add “an incremental $700 million to 2021 revenue.”
Prices in the 200-plus countries where Netflix operates are constantly in flux. U.S. subscribers saw their last increase in May 2019, the fourth price hike since 2010, when the most popular plan went from $11 a month to $13. While the hikes invariably cause some subscribers to bail, the company’s momentum has continued in terms of subscriber trends and the company’s stock price.
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